Urban Calm Coffee at Holiday Market Collective @ BMO Centre
At the Holiday Market Collective in Calgary, a haven for small businesses and local artisans, Urban Calm's mushroom coffee was a standout favorite, attracting health-conscious consumers and coffee enthusiasts alike.
Mushroom coffee is a blend of traditional coffee beans and medicinal mushroom extracts. Unlike standard coffee, which can sometimes cause jitters and digestive discomfort, mushroom coffee is known for its smooth flavor, balanced energy boost, and additional health benefits.
Adaptogenic mushrooms such as lion’s mane, chaga, cordyceps, and reishi are commonly used in these blends, offering support for cognitive function, immune health, and stress reduction. Mushroom coffee's rise is a product of consumers embracing mushroom coffee for its wellness properties, quality, sustainability, and ethical sourcing, making them a perfect fit for the local market.
benefits of shopping local
Strengthening Local Economy
When you buy from a local business at markets including Market Collective, more money stays within the community and supports a thriving local business community.
Studies show that for every dollar spent at a local business at markets such as Market Collective, a significantly higher percentage remains in the local economy compared to spending at a chain store.
Shopping at local markets such as Market Collective supports jobs, promotes entrepreneurship, and fosters economic stability.
The Benefits of Choosing Mushroom Coffee from Local Vendors
Balanced Energy Levels: Unlike traditional coffee, mushroom coffee provides sustained energy without jitters or crashes.
Cognitive Support: Lion’s mane and chaga mushrooms are known for their ability to enhance memory, focus, and overall brain function.
Immune Boosting Properties: Reishi and chaga have been used for centuries to support the immune system and promote overall well-being.
Lower Acidity: Many people experience stomach discomfort from regular coffee, but mushroom coffee is less acidic, making it gentler on digestion.
Stress Reduction: Adaptogenic mushrooms help regulate stress hormones, promoting a calmer state of mind.
Supporting Small Businesses and Artisans
Local businesses, especially those at places like Market Collective, are often run by passionate entrepreneurs who pour their hearts into their products.
Supporting local markets like Market Collective means helping real people grow their dreams and sustain their families.
Unlike mass-produced goods, local businesses offer unique, high-quality products that often have a personal touch.
Encouraging Sustainability and Ethical Consumption
Many local businesses prioritize sustainable sourcing and eco-friendly practices.
At Market Collective, vendors emphasize organic, non-GMO ingredients, fair trade sourcing, and environmentally friendly packaging.
By shopping locally at markets like Market Collective, consumers contribute to a more sustainable future by reducing waste and lowering their carbon footprint.
Promoting Healthier and Higher-Quality Products
Unlike mass-produced alternatives, local vendors often take extra care to create high-quality products free from unnecessary additives and preservatives.
The brands at Market Collective, for example, prioritize organic ingredients and use natural extraction methods to retain the full spectrum of health benefits within their products.
Building Community Connections
Local markets like Market Collective provide a space for people to connect—not just as buyers and sellers but as neighbors.
Shopping at Local Market Collective fosters relationships, sparks conversations, and creates a sense of belonging.
Other local retailers such as WilliamSonoma also provide great opportunities for local businesses to sample their products.
Customers get to meet the artisans behind the products, learn about their stories, and develop a deeper appreciation for their purchases.

Increasing Access to Unique and Specialty Products
Many small businesses focus on niche products that are not readily available in big-box stores and sell their products locally at markets such as Market Collective.
Mushroom coffee is a great example of a product sold at local markets such as Market Collective. While mushroom coffee it’s gaining popularity, not all major retailers stock high-quality, artisan blends.
Shopping locally at Market Collective allows consumers to access unique, innovative products tailored to their specific health and lifestyle needs.
Buying Locally: A Commitment to Community and Quality
Buying locally from markets such as Market Collective is more than just a transaction—it’s a way to invest in your community and ensure that businesses rooted in your area continue to thrive.
Local businesses are more likely to understand and cater to the specific needs of their customers, offering personalized service and high-quality products that stand out from mass-market alternatives.
When you choose to buy local at markets such as Market Collective, you help maintain vibrant town centers, support regional farmers and artisans, and create more job opportunities. Additionally, local businesses are often more accountable to their customers, leading to better quality control and stronger community engagement.
Beyond economic benefits, shopping locally at markets such as Market Collective reduces environmental impact. Locally sourced products require less transportation, cutting down on fuel consumption and emissions.
This is particularly important for food and beverage products, where freshness and sustainability are key factors.
Next time you're considering a purchase, think about the impact your spending can have. Whether it’s picking up a bag of locally roasted mushroom coffee, visiting a farmers’ market, or choosing a handmade item from a local artisan at a market such as Market Collective, each decision contributes to the growth and sustainability of your community.
By making conscious choices to support local small businesses at markets such as Market Collective, we can foster a thriving, interconnected, and resilient local economy.
Mushroom coffee was a best seller for Urban Calm Coffee the Holiday Market Collective because of its health benefits, the growing movement toward conscious consumerism, and its great taste! It's mushroom coffee with the health benefits of functional mushrooms including lion's mane, reishi, chaga and cordyceps and the great taste of delicious specialty Colombian coffee.
Shoppers are seeking high-quality, sustainably sourced products that align with their values, and supporting local vendors is an essential part of that journey.
By choosing to shop local, consumers contribute to the success of small businesses, promote sustainability, and enjoy unique, high-quality products that cater to their well-being.
The next time you’re at Local Market Collective, consider picking up a bag of locally crafted mushroom coffee—it’s a simple yet impactful way to invest in your health and your community.
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